A clear first three seconds outperforms an expensive shoot almost every time.
Hook, tension, proof, ask. That is the shape of nearly every video that performs for our clients, whether it was shot on a cinema camera or a phone.
The first three seconds decide the rest. Lead with the problem in the customer's own words, not with your logo.
Subtitles are not optional. Most of your audience is watching muted, and burned-in captions consistently lift watch time.
Shoot in batches. Ten usable clips from one afternoon beat one polished film that is out of date in a month.
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